Which of the Following Is an Example of Why a "Would

question 38

Multiple Choice

Which of the following is an example of why a "would be" customer might be reluctant to complete an online purchase?

• A) fear that the information they provide (credit card number, phone number, home address) might be used inappropriately
• B) fear that the information they provide (credit card number, phone number, home address) might be given to vendors
• C) fear that information they don't supply will be used inappropriately (for example, site visit patterns)
• D) all of the above

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Definitions:

Non-Random Sample

A sample that is not drawn from a population using random methods, potentially leading to biases.

Validity

The extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world.

Drive-Reduction Theory

A theory that explains motivation as being based on the goal of eliminating uncomfortable states.

Clark Hull

An American psychologist known for his drive reduction theory, which suggests that human motivation arises from the desire to reduce drives like hunger or thirst.