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This Term Is Often Used to Describe What a Foreign

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This term is often used to describe what a foreign firm might be doing by starting a GSA with a local partner to gain access to the local market.


Definitions:

Conditioned Stimulus

An initially neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In behavioral psychology, a stimulus that naturally and automatically triggers a response without any previous conditioning.

Negative Reinforcement

is a concept in behavioral psychology where the removal of a negative condition strengthens a behavior.

Operant

Pertaining to operant conditioning, a method of learning that employs rewards and punishments for behavior, leading to changes in that behavior's frequency.

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