Examlex
Integrating sub-units involves control, which is a direct intervention into the operations of subsidiaries to ensure conformity with organizational goals.
Narrative Transportation
The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.
Brand's Story
The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.
Social Stance
An organization's or individual's position or viewpoint on social issues.
Brand Story
is a narrative that envelops the facts and feelings created by a brand to share its values, mission, and purpose, building a deeper connection with its audience.