A Firm That Has Directly Invested Abroad and Has at Least

question 18

Multiple Choice

A firm that has directly invested abroad and has at least one working affiliate in a foreign country (e.g., a factory, a branch office) over which it maintains effective control, is defined as a

• A) multinational enterprise.
• B) domestic enterprise.
• C) foreign enterprise.
• D) none of the above.

---

Definitions:

Publicity Campaign

A coordinated promotional strategy aimed at attracting public attention and awareness to a product, service, or event.

Employee Volunteers

Workers who offer their services and skills to a cause or for community service without monetary compensation through their employer's volunteer programs.

Public Relations

The professional maintenance of a favorable public image by a company or other organization or a famous person.

Paid Communications

Marketing efforts that involve paying for space or airtime to promote products, services, or ideas.