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Describe ways in which postmodernity differs from modernity, according to the text.
Specific Offering
A distinct product or service provided by a company to meet unique customer needs or market demands.
Qualified Prospects
Potential customers who have been evaluated and deemed likely to be interested in a company's product or service based on specific criteria.
Customer Base
The group of consumers who regularly purchase the goods or services of a business, forming the foundation of the company's revenue.
Marketing Mix
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Place, and Promotion.
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