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Ever since Effia returned home from her overseas work assignment, she has felt like she does not fit in. She decides to ask for another overseas assignment, where she feels like she is more alive than at home. According to the W-shaped adjustment model, Effia is a(n)
Attitudinal Loyalty
Customer loyalty based on positive feelings and attitudes towards a brand rather than on habit or convenience.
Transactional Satisfaction
The degree of contentment a customer feels after making a purchase, focusing on the specific transaction rather than the overall relationship with the brand.
Cross-selling
The practice of selling an additional product or service to an existing customer, often related to their original purchase.
Word-of-Mouth Referrals
The natural spreading of product or service recommendations from one person to another, often considered a powerful marketing tool due to its trustworthiness.
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