According to the U

question 25

Multiple Choice

According to the U.S. Census Bureau, immigrants comprise about 14% of the US population. If we include US-born children of immigrants, they constitute about

• A) 16%.
• B) 20%.
• C) 27%.
• D) 45%.

Assess external factors affecting the effectiveness of advertising campaigns.

Distinguish between puffery and illegal advertising practices, understanding the role of puffery in advertising.

Differentiate between emotional and rational appeals in advertising.

Craft a unique selling proposition for a product or service.

---

Definitions:

Marketing Plan

A comprehensive document outlining an organization's strategy for promoting and selling its products or services to its target market.

PowerPoint Presentation

A digital presentation software from Microsoft used to create visual aids for reports, educational lessons, or business presentations.

Case Study

An in-depth analysis of a particular event, situation, individual, or group to draw conclusions and insights.

History Repeating

The phenomenon where events or patterns from the past emerge or recur in the present or future, often despite efforts to avoid such repetitions.