In Order for a Survey's Results to Be Generalizable, the Respondents

question 47

Multiple Choice

In order for a survey's results to be generalizable, the respondents to the survey must be

• A) interested and excited to participate in the survey.
• B) the entire population of a given group of interest.
• C) a representative sample of a given population.
• D) manipulated or tricked into giving raw and honest answers as opposed to risking their performance of impression management.

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Definitions:

Perceived Risk

The level of risk that consumers believe is associated with purchasing or using a product or service, which can influence their buying behavior.

Behavioral Learning

The process of acquiring new behaviors and knowledge through conditioning and observation.

Cognitive Learning

The process of acquiring knowledge and understanding through thought, experience, and the senses.

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.