Examlex
Who are likely readers of your reports as a criminal justice professional?
Competitors' Products
Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.
Cluster of Benefits
A grouping of advantages or positive outcomes that a product or service offers to its customers, often used in marketing to highlight value.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.
Four Ps of Marketing
A marketing mix model that consists of product, price, place, and promotion, used to pursue marketing objectives.
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