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Age
A measurement of the length of time that an individual has lived, often used as a demographic variable in research and analytics.
Segmentation Variable
A characteristic used to divide a market into distinct subsets of customers sharing similar needs, preferences, or behaviors, aiding in targeted marketing strategies.
Marketer
A professional involved in the promotion, distribution, and selling of products or services to meet consumer needs and desires.
Online Consumption Communities
Virtual communities where individuals share information, experiences, and opinions about purchasing and using products or services.
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