Susan Is Conducting a Study in Which She Utilizes Participants

question 2

Multiple Choice

Susan is conducting a study in which she utilizes participants' verbal and textual data, and she analyzes the participants' actual words. What type of researcher is Susan?

• A) quantitative researcher
• B) qualitative researcher
• C) observational researcher
• D) all of the above

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Definitions:

Social Media Assets

Valuable content or profiles within social media that can be leveraged for marketing or branding purposes.

Strategic Briefs

Documents that outline the objectives, target audience, messaging, and tactics for marketing campaigns or projects.

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Scenarios

Hypothetical situations used for planning, strategy development, or decision-making processes.