An Example of People Acting to Look Good on a Measurement

question 6

Multiple Choice

An example of people acting to look good on a measurement, while not actually doing what is desired, would be

• A) A manager deliberately undercounts the amounts of sales of liquor at a bar, by not counting any sales after midnight.
• B) A company offering goods for sale in the last week of December at such a major discount that it loses money on the sales, in order to increase the year's sales total.
• C) A chief executive seeking to take a public company private.
• D) A company lobbying Congress to allow certain costs to be deducted from taxable income immediately, rather than over time.

Understand the concept of integrated marketing communications and its focus on customer needs.

Know various pricing strategies and when to use them.

Recognize the use of odd pricing and its psychological impact.

Understand the seven-step sales process and its components.

---

Definitions:

Provisional Income

Income calculation used to determine if a taxpayer's Social Security benefits are taxable.

Filing Status

A category that determines the rate at which an individual is taxed, based on marital status and sometimes other factors.

Economic Benefit

The advantage gained from salary, wages, investments, or any other source that increases an individual's wealth or resources.

Exempt

Not subject to an obligation, duty, or requirement; often used in the context of income that is not subject to taxation.