Examlex
One implication of cost-volume-profit analysis is that, when companies have significant fixed costs, total profits will always change proportionately with levels of output.
Textual Poaching
The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.
Magic Bullet Theory
A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.
Uses and Gratifications Theory
A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.
Encoding/Decoding Model
A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.
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