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A group of nurses are reviewing the purpose of the Americans with Disabilities Act. Which legal concept would the nurses indicate as supportive of the purpose of the act?
Point-of-Purchase Promotions
Marketing efforts designed to incentivize consumers to make a purchase decision on the spot, such as product displays or coupons at the checkout.
Consumer Awareness
The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.
Communications Mix
The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.
Buzz Marketing
A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.
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