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Recent advances allow for marketing strategy, product, and process design to all be done concurrently.
Psychoanalytic Theory
A theory of psychology and human behavior emphasizing unconscious motives and conflicts, originally developed by Sigmund Freud.
Behavior Theory
A theory that suggests that behaviors are learned and maintained through interactions with the environment, including stimuli and reinforcements.
Psychobiological
Relating to the biological underpinnings of psychological phenomena, emphasizing the interaction between biological processes and behavior.
Humanistic
Relating to an approach in psychology that emphasizes individual worth, personal growth, and the concept of self-actualization.
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