Procter and Gamble's (P&G) Use of TwitterMoms Is an Example

question 58

Multiple Choice

Procter and Gamble's (P&G) use of TwitterMoms is an example of

• A) crowdfunding
• B) prototyping
• C) crowdsourcing
• D) the use of social media to aid in product trials

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Definitions:

Pension Program

A financial arrangement designed to provide individuals with an income when they are no longer earning a regular income from employment.

Real Rate

The interest rate adjusted for inflation, reflecting the true cost of borrowing or the true return on investment.

Nominal Interest Rate

The percentage increase in money that the borrower pays the lender, not adjusting for inflation.

Inflation Rate

The percentage rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling, over a given period of time.