Kansei Engineering Is a Design Tool Which Allows the Emotional

question 27

True/False

Kansei engineering is a design tool which allows the emotional image of a product to be converted to specific design elements.

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Definitions:

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Sequential Processing

Processing one aspect of a stimulus or problem at a time; generally used to process new information or to solve difficult problems.

Effortful Processing

A type of memory processing that requires attention and conscious effort in order to encode information.

Automatic Processing

Cognitive processing that occurs subconsciously and requires little to no attention or conscious effort.