Examlex
Sources of ideas for new product design can come from which of the following methods?
Customer Service
The act of providing support and assistance to customers before, during, and after they make a purchase.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
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