Procter and Gamble's (P&G) Use of TwitterMoms Is an Example

question 58

Multiple Choice

Procter and Gamble's (P&G) use of TwitterMoms is an example of

• A) crowdfunding
• B) prototyping
• C) crowdsourcing
• D) the use of social media to aid in product trials

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Definitions:

Self-Serving Bias

A cognitive bias that involves attributing positive events to one's own character but attributing negative events to external factors, thereby protecting self-esteem.

Attributions

The process by which individuals explain the causes of behavior and events, attributing them to internal dispositions or external situations.

Favorable

Describes something that is advantageous, positive, or beneficial in nature.

Attribution Theory

A concept in psychology that explains how individuals pinpoint the causes of their own and others' behavior.