Which of the Following Statements Is True

question 10

Multiple Choice

Which of the following statements is true?

• A) Service processes are generally people centered.
• B) Service processes have a higher degree of tangibility.
• C) Service processes have a lower degree of customer contact.
• D) Service processes have a lower amount of variability than manufacturing processes.

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Definitions:

Narrative Transportation

The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.

Brand's Story

The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.

Social Stance

An organization's or individual's position or viewpoint on social issues.

Brand Story

is a narrative that envelops the facts and feelings created by a brand to share its values, mission, and purpose, building a deeper connection with its audience.