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The Center of Gravity Method Balances Distance, Market Size, and Logistics

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The center of gravity method balances distance, market size, and logistics costs to find the approximate best location that minimizes the total incremental cost of serving several markets from a distribution point.


Definitions:

Total Costs

The sum of all expenses incurred in the production of goods or services, including both fixed and variable costs.

Widgets

A generic term often used to refer to an unspecified or hypothetical manufactured product.

Labor

Human input, involving both muscle and mind work, in the output of goods and services.

Production Function

A model that defines the maximum output that can be produced with a given set of inputs under current technology.

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