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Unexpected declines in demand can be managed by reducing product variety, hiking prices, and using customers to create demand.
Total Demand
The entire quantity of a product or service that consumers in a market are willing and able to buy over a specified time period, given all other factors being constant.
Market Share
The portion of a market controlled by a particular company or product, usually expressed as a percentage of total sales in that market.
Uniformly Spread
Evenly distributed or balanced in terms of allocation, use, or occurrence across a specified area or within a particular process.
Supply Chain Network Design
The strategic planning and setup of the structure and configuration of a supply chain, optimizing its efficiency and effectiveness.
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