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What factors can explain why adolescent and young females in Africa are more likely to be infected with HIV than their male counterparts?
Problem Recognition
The initial step in the buying process where a consumer identifies a need or problem that requires a solution.
Prepuchase Behavior
Actions and decision-making processes undertaken by consumers before making the final decision to buy a product or service, including research and evaluation of alternatives.
Information Search
The process consumers go through to gather information about products or services before making a purchasing decision.
Problem Recognition
The initial step in the purchase decision process, where the consumer recognizes a need or problem that requires resolution.
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