Examlex
Conflict theory uses a dynamic model of historical change that presents change as constant, ongoing, and inevitable.
New Product Development
The process of bringing a new product or service to market, from concept through design, creation, and launch.
Premarket Testing
The process of evaluating a new product or service with a selected group of consumers before it is officially launched to the public.
Test Marketing
Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.
Modify Existing Products
The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.
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