What Does It Mean If Ethnographers Are Overt About Their

question 6

Multiple Choice

What does it mean if ethnographers are overt about their roles?

• A) They maintain narrow and limited definitions of appropriate research methodologies.
• B) They spend a great deal of time reflecting on their roles in the research process.
• C) They observe and record data without letting anyone know they are doing research.
• D) They openly admit that they are doing sociological research.
• E) They make their hypotheses explicit.

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Definitions:

Geographic

Relating to the physical and spatial characteristics of an area or environment when segmenting markets.

Behavioral

Pertaining to the actions or reactions of persons or objects under certain conditions, often studied in psychology and behavioral sciences.

Psychographic

Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.