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One of the Key Methods Used to Do Political Polling

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One of the key methods used to do political polling is random-digit dialing, in which every phone number in an area code has an equal chance of being selected to take part in a survey. However researchers have noticed that young people are more likely to only use a cell phone, and people with cell phones are less likely to answer a call from an unknown number. As a result, polling organizations often count responses from young people as being worth "more" than those from older people. What is this technique called?

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