When Marshall McLuhan Said That "The Medium Is the Message

question 81

Multiple Choice

When Marshall McLuhan said that "the medium is the message," what did he mean?

• A) Changes in technology allow us to deliver a much wider variety of cultural content than ever before.
• B) The medium through which we deliver our cultural content has the greatest power to change our cultural framework.
• C) Television allows for a much more nuanced message to be delivered.
• D) The Internet allows individuals to contact others much more easily than they could in the past.
• E) Digital technology allows people to manipulate the mass media and create their own content.

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Definitions:

Perfect Tender Rule

A legal principle stating that a seller must deliver goods in accordance with the contract terms in every detail for the buyer to accept them.

Material Requirements

Specific essential resources or inputs needed for a project, production, or manufacturing process.

Unconscionability

Refers to a situation where a contract is so unfairly one-sided that it shocks the conscience, often due to undue influence, duress, or gross inequality in bargaining power.

Enforceable Offer

A proposal made in a contract that is legally binding and can be enforced in a court of law, provided it meets all the required conditions.