Examlex
Downs' principle of 'triple convergence' explains why…
Direct Communication
A method of conveying messages or information straightforwardly between parties without intermediaries.
Direct Marketing
A type of advertising strategy that sends promotional messages directly to potential customers without the use of intermediary media.
Personal Selling
The practice of directly interacting with potential buyers to present products or services, understand their needs, and influence their purchasing decisions.
Retail Outlet
A store or shop that sells goods directly to the public, typically located in a storefront, shopping mall, or online platform.
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