In 2000 Campbell's Soup Company Launched an Ad Campaign That

question 120

Multiple Choice

In 2000 Campbell's Soup Company launched an ad campaign that showed prepubescent boys offering soup to prepubescent girls. The girls declined because they were concerned about their calorie intake, but the boys explained that "lots of Campbell's soups are low in calories," which made them okay for the girls to eat. The ads were pulled after parents expressed concern. Why were parents worried?

• A) The ads seemed to tell boys that it was okay to be fat.
• B) The calorie count was deceptive.
• C) Soup isn't a part of a healthy diet.
• D) The ads taught girls to worry about their weight and negatively affected their body image.
• E) Even if they are low in calories, soups are packed full of preservatives and sodium, which is very bad for the skin.