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Television is both a powerful and a covert agent of socialization.
Interviews
A method of qualitative research involving direct, structured, or semi-structured conversation between a researcher and a respondent for the purpose of obtaining information.
Attitudes
Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.
Beliefs
Convictions or acceptances that something exists or is true, especially without proof, forming the basis of faiths or customs.
Likert Scales
A psychometric scale commonly used in questionnaires to measure attitudes, typically consisting of a series of statements that respondents may agree or disagree with.
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