According to Robin Leidner in Fast Food, Fast Talk, What

question 83

Multiple Choice

According to Robin Leidner in Fast Food, Fast Talk, what have fast food restaurants done in order to rationalize the process of providing food to customers?

• A) asked employees to always use customers' first names
• B) tailored each work station to an employee's unique personal qualities
• C) focused on giving each customer a unique eating experience
• D) developed standardized scripts for employees to use when dealing with customers
• E) asked employees to customize their attire

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