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The process of satisfying the equity is one of the most contested areas of an estoppel claim. Which of the following is not an approved approach that the courts have deployed to answer this question?
Perceptual Map
A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.
Perceptual Map
A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.
Position
The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.
Target Segment
A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.
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