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Which of the following is not a scheme?
Fixed Costs
Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and insurance.
Unit Contribution
The amount each unit sold contributes to covering fixed costs and generating profit, calculated as the unit selling price minus variable cost per unit.
Penetration Pricing
Strategy that sets a low price as a major marketing tactic.
Market Recognition
The degree to which a company or product is known and acknowledged by potential customers and the wider market.
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