Why Is Segmentation an Important Aspect of Marketing

question 7

Multiple Choice

Why is segmentation an important aspect of marketing?

• A) Because it allows you to identify the specific needs and behaviours of different groups of event attendees
• B) Because it can be used to develop more effective ticketing strategies
• C) Because it helps in identifying potentially troublesome customers at events
• D) Because it allows event managers to put people into groups in breakout sessions

---

Definitions:

Thorn Trees

Trees characterized by sharp, pointed spines or thorns on their branches or around their trunks, often found in arid or semi-arid climates.

Semidesert

A dry area that has slightly more rainfall than a desert, which supports a sparse vegetation cover.

Dry Spells

Periods of below-average precipitation in a specific area, leading to prolonged dry conditions that can impact water supply, agriculture, and natural ecosystems.

Broadleaf Foliage

Leaves that are broad and flat, characteristic of deciduous trees and a variety of plants, contrasting with needle-like or scaled foliage in conifers.