Which Four Reasons Explain Why Some Press Releases Don't Get

question 9

Multiple Choice

Which four reasons explain why some press releases don't get used by the media to generate stories about an event?

• A) They are actually adverts for the event
• B) They are poorly constructed
• C) They contain too many quotations from attendees
• D) They don't include contact details
• E) 0

Understand the complexities of pricing products in the global marketplace.

Recognize key elements of a country's infrastructure that impact international marketing efforts.

Determine appropriate global entry strategies based on business size, risk tolerance, and capital availability.

Assess the risks and benefits of global franchising.

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Definitions:

Public Agenda

The set of policies or issues that are perceived by the political community as important and deserving of government attention.

Media Power

The significant influence that various forms of media have on public opinion, politics, and societal norms, often shaping cultural and political landscapes.

Mass Media

The various means of communication that reach large numbers of people, such as newspapers, television, and the Internet.

Muckrakers

Journalists and authors, especially during the Progressive Era, who exposed and published stories on corruption, social injustices, and abuses in society.