According to Robin Leidner's Fast Food, Fast Talk, What Are

question 108

Multiple Choice

According to Robin Leidner's Fast Food, Fast Talk, what are the consequences of scripting workers' interactions with customers?

• A) It makes interactions more fluid.
• B) It makes communication easier and leads to happier workers.
• C) It decreases sales.
• D) It makes customers feel important.
• E) It is damaging to workers and suppresses their real selves.

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Definitions:

Product Failure

The occurrence when a product does not perform as intended or fails to meet consumer expectations, leading to dissatisfaction or withdrawal from the market.

Unplanned Buying

An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.

Grocery List

A written or digital list of items to be purchased from a grocery store.

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.