Which of the Following Would Be an Example of a Contingent

question 110

Multiple Choice

Which of the following would be an example of a contingent worker?

• A) authors like Stephen King and Dean Koontz who are able to live off the royalties from their books
• B) a plumber who owns his own business, even though he has no employees
• C) a stripper who is considered to be an independent contractor and therefore exempt from minimum-wage laws
• D) a producer at a news station who is forced to sign a three-year contract
• E) university professors who have tenure, making them much harder to fire

Distinguish between solid and liquid consumption patterns and their impacts on marketing strategies.

Recognize the importance of branding in service-dominant logic and co-creation of value.

Comprehend the significance of emotional, functional, and symbolic needs in branding.

Assess the role of authenticity and motivated reasoning in brand perception and consumer decision-making.

---

Definitions:

Incorporation

The process of legally declaring a corporate entity as separate from its owners.

Outside Director

A member of a company's board of directors who is not part of the company's executive staff and is theoretically impartial.

Business Contacts

Individuals or organizations that are involved in business dealings or can provide valuable connections and opportunities in the business world.

Affiliated Director

A board member who has a close relationship with the company or its principals, which could affect impartiality.