When a Consumer Buys a Product Simply Because Oprah Mentions

question 24

Multiple Choice

When a consumer buys a product simply because Oprah mentions it, the consumer is relying primarily on a/an

• A) Substantive warrant
• B) Logical warrant
• C) Emotional warrant
• D) Authoritative warrant

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Definitions:

Intellectual Functioning

A term referring to the cognitive capabilities of an individual, including reasoning, problem-solving, planning, abstract thinking, comprehension, and learning.

Extrafamilial

Pertaining to influences, relationships, or activities that occur outside of the family environment.

Resilient

The ability of an individual to recover quickly from difficulties or adapt to challenging situations with flexibility.

Historical Factors

Elements or circumstances from the past that influence present conditions or situations.