A Potential Problem with Public Opinion Polls Is That Respondents

question 23

Multiple Choice

A potential problem with public opinion polls is that respondents may give an answer that they think is politically correct or socially polite, rather than what they really believe. This tendency is known as:

• A) The forked tongue phenomenon
• B) The Pinocchio effect
• C) A Janus-faced response
• D) Social desirability bias
• E) Double-dealing

---

Definitions:

Break-even Point

The level of sales or production at which total revenues equal total expenses, resulting in neither profit nor loss.

Fixed Costs

Costs that do not change with the level of output or sales, such as rent, salaries, or insurance premiums.

Cost-volume-profit Chart

A graphical representation that shows the relationships between an organization's costs, sales volume, and profits, used for making strategic business decisions.

Total Fixed Cost

The sum of all costs required to produce any goods or services that do not change with the level of production.