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The president of Free Speech Law School, a public law school in Florida, is preparing his address to the incoming class of first year law students that will be printed later on the first page of the Student Handbook. Each student will receive the handbook and is required to sign a form stating they have read and understood the contents of the entire handbook to complete registration and begin classes. The president's address begins with a prayer conferring a blessing upon the students for continued academic success. The prayer in the address does not violate the free speech of the students because the president is not a government actor.
Mere Exposure
A psychological phenomenon where individuals develop a preference for things because they are familiar with them.
Advertising Wearout
The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.
One-Sided Arguments
Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.
Two-Sided Arguments
Persuasive messages that present both positive and negative information about a subject to appear more unbiased and effective.
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