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The U.S. government has a very challenging time trying to balance between the free speech rights of individuals while still protecting the safety and security of the nation. Harry Matta has applied to be a spy for the CIA. Harry is told that if he is going to work for the CIA he is going to be required as a condition of his employment to sign a contract that restricts what he can publish, even after he has left the agency. According to precedent, the Supreme Court will prevent the CIA to restrict the free speech of agents once they have left the agency.
Glocalization
An approach whereby firms achieve global integration while still meeting the demands of local markets.
Economies of Scale
The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.
Standardized Products
Goods or services that are uniform in quality and performance, manufactured or delivered according to set specifications to ensure consistency and interchangeability.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.
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