Leased Access Channels Are

question 19

Multiple Choice

Leased access channels are

• A) local channels carried by cable network providers
• B) channels which charge customers on a per-program basis
• C) cable channels which purchase time on local broadcasting systems
• D) channels which air special events
• E) channels that provide reduced rate airtime on cable to independent programmers

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Definitions:

Salespeople

Professionals who are involved in selling products or services to customers.

Law of Averages

The principle that over a large number of events, outcomes will roughly equal the probability of occurrence over time.

Prospecting

The process of identifying and reaching out to potential customers for a business's products or services.

Direct Mail

A marketing strategy that involves sending physical promotional materials directly to potential or existing customers.