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The Mall of America has more than ten thousand workers, occupies more than four million square feet, and receives more than forty million visitors each year. However, the mall offers more than just shopping. Concerts, plays, story times for children, flight simulators, and an indoor aquarium are just a few of the elements of what the mall calls its "retail experience." What point does this illustrate?
Going Native
A term used in anthropology to describe a researcher becoming overly involved and assimilated into the culture being studied, potentially biasing the findings.
Participant Observation
A research method in anthropology and sociology where the researcher immerses themselves in the community being studied to gather data.
Objectivity
The principle or practice of maintaining neutrality and impartiality, avoiding bias or subjective judgment in research, analysis, or reporting.
Observer
An individual who watches or records events or phenomena, often as part of a scientific study or research project.
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