The Assumption That Media Consumers Automatically Accept Whatever Meaning Is

question 92

Multiple Choice

The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called:

• A) the active audience model.
• B) the encoding/decoding model.
• C) textual poaching.
• D) the magic bullet theory.
• E) uses and gratification theory.

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Definitions:

Theorist

An individual who formulates theories or is versed in the development of abstract models of understanding specific phenomena.

Postmodern Social Theory

An approach in sociology that challenges grand narratives and fixed truths, emphasizing the complex, fragmented, and ever-changing nature of social reality.

Dramaturgy

A perspective in sociology that views social life as a series of dramatic performances, akin to a theatrical play, where individuals manage impressions in front of others.

Erving Goffman

A sociologist known for his work on symbolic interactionism and the study of social interaction in everyday life, particularly through the concept of the presentation of self.