What Does the Uses and Gratifications Paradigm of Media Consumption

question 43

Multiple Choice

What does the uses and gratifications paradigm of media consumption assume about audiences?

• A) They uncritically accept the messages encoded in media.
• B) They are passive viewers.
• C) They take a media product and manipulate it to tell their own story.
• D) They tend to avoid exposure to the media whenever possible.
• E) They are actively engaged.

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Definitions:

Data Set

A collection of related data points that are treated as a single unit for processing and analysis.

Frequency Distribution

a statistical representation showing the number of observations within a given interval.

Data Set

A collection of related data points or items, often used for analysis or to make decisions.

Frequency Distribution

Represents the organization of data points in respect of their occurrence over a given dataset.