In 2008, to Celebrate the Release of Lawrence Lessig's Book

question 58

Multiple Choice

In 2008, to celebrate the release of Lawrence Lessig's book, Bloomsbury Academic Press hosted a competition called Remix the Remixer. Entrants were asked to find a video, interview, or written work of Lessig's, mash it up with another piece of Lessig's work, and create something new-a video, photo, or text. What is this sort of artistic activity called?

• A) interpretive communities
• B) a two-step flow model
• C) textual poaching
• D) magic bullets
• E) uses and gratifications

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Definitions:

Charismatic Leaders

Individuals who inspire and motivate others through their personal charm and the profound belief in their own vision.

Impression Management

Techniques used by individuals or organizations to control or influence perceptions of themselves in the minds of others.

Charisma

A personal quality of leadership attracting loyalty or enthusiasm from others, often seen as a form of magnetic charm or appeal that is not easily defined.

Market Performance

A measure of how well a company's stock and financial products perform in the market, influencing its value and reputation.