Describe and Explain the Key Differences Between the Three Major

question 65

Essay

Describe and explain the key differences between the three major theories that explain how mass media are consumed by mass audiences (the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model).

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Definitions:

Behaviorist

A psychologist who studies and promotes theories that behavior can be explained through observable actions without the need to consider internal thoughts or feelings.

Endogenous Depression

A form of depression that is believed to result from internal physiological factors rather than external events or circumstances.

Operant Conditioning

A learning process in psychology that involves modifying behavior through reinforcement and punishment after a response.

Conservation

Refers to the cognitive understanding that certain properties of objects, such as volume or mass, remain unchanged even when their forms or appearances change.