Some Cell Phone Providers Are Now Offering Hardware, Like Small

question 4

Multiple Choice

Some cell phone providers are now offering hardware, like small laptops, and media to play on it, like songs and TV shows. Phone companies believe that each product they offer will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on. What is this called?

• A) media concentration
• B) conglomeration
• C) the hypodermic needle theory
• D) bandwidth
• E) synergy

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Definitions:

Forward Buying

Forward buying is a purchasing strategy where buyers purchase larger quantities than immediately needed to take advantage of lower prices or to ensure supply against future shortage.

Market Growth

The increase in the demand or sales of a particular product or service within a specific industry or market over time.

Stealing Share

A business strategy aimed at gaining market share from competitors through tactics like competitive pricing, improved quality, or marketing.

Marginal Subcontracting Cost

The additional cost incurred for subcontracting one more unit of production or service.