A Sociologist Who Is Concerned That People Will Uncritically Accept

question 40

Multiple Choice

A sociologist who is concerned that people will uncritically accept political biases in the media they consume probably believes that:

• A) audiences are active.
• B) audiences seek out the same media to meet different needs.
• C) audiences can transform pieces of the media to suit their own needs.
• D) the media are largely a grassroots effort.
• E) audiences are mostly passive.

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Definitions:

Potential Buyers

Individuals or entities that are considered likely or inclined to purchase goods or services.

Four-Step Plan

A structured approach to problem-solving or project management that typically involves stages such as preparation, planning, implementation, and evaluation.

Behaviourally Targeted

Advertising or marketing strategy that uses individuals' behavior, such as their web browsing activities, to tailor ads specifically to them.

Attractive Features

Characteristics or aspects of a product, service, or person that make them appealing to potential customers or audiences.