A Series of Polls in 2003 Showed That People Who

question 76

Multiple Choice

A series of polls in 2003 showed that people who primarily got their news from the Fox News Channel were significantly more likely to believe that Iraq had played a part in the 9/11 attacks. Many people saw this as evidence of the way the media shaped public opinion, but some believed that those who already believed this simply gravitated to Fox. This is an example of:

• A) textual poaching.
• B) symbolic interactionism.
• C) encoding/decoding.
• D) reinforcement theory.
• E) agenda-setting theory.

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Definitions:

Broadening Use

Expanding the scope or application of a product, service, or technology to new areas or purposes.

New Products

Items or services introduced to the market offering novel features or benefits not previously available.

Brand Revitalization

The strategy of reviving a declining brand through various means such as rebranding, innovation, or marketing to increase its market share and relevance.

Rebranding

The process of changing the corporate image of an organization, including its visual identity, messaging, and branding strategy, often aimed at repositioning the brand in the market or reaching new audiences.